Gentleman Ryan 1 & 2May & Oct 2018
Designed the first men’s gift collection, inspired by classic London tailor shops and heritage bookstores. Titled “Gentleman Ryan,” the concept portrayed Ryan as a British gentleman and led to two full seasons of product releases. Key references included Daunt Books in London and men’s grooming publications such as Indulgent. As the first themed collection to be extended into a second season within internal projects, it received highly positive feedback.
영국의 신사가 된 라이언이 지닐 듯한 굿즈를 컨셉으로, 두 시즌 합쳐 약 30여개 sku의 제품 및 패키지를
디자인하였습니다. 실제 런던의 북샵(Daunt Books)과 남성 그루밍 도서(Indulgent) 등을 레퍼런스로 하였으며 사내 프로젝트 중 2차까지 이어진 첫 테마로서 긍정적인 평가를 받았습니다.
A Day of Gentleman Ryan
Position: Design Lead
Role: Brand Guideline, Poster Illustration, Product Design, Copywriting, Sample Check Abroad(Guangzhou, China)
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