Friends in Jeju 1 & 2Oct, 2018 & June, 2019
Our goal was to create a compelling and locally-inspired product and experience of Jeju using Kakaofriends. For Season 1, we focused on Jeju’s iconic mandarine, using it as a key color and mood to connect the product line with the island's signature identity. In Season 2, we expanded the brand to highlight other Jeju symbols, including Canola flowers and the Hareubang statue, deepening the emotional connection with the destination. The result was a significant sales success, with Friends in Jeju generating 250% of its revenue target at the JDC Duty-Free Shop by December 2018. The collection is now also available for purchase at the Kakao Jeju office, expanding its reach.Position: Design Lead
Role: Concept Planning, Product Design, Packaging, Illustration and Editing
Merchandiser: Youngeun Ko
Illustrator: Aiden Kim(2018), Suzan Park(2019)
Photographer: Derek Shin
ⓒ 2019 Kakaofriends Corp. All Rights Reserved.