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Azar Character GuidelineApril 2021

I developed a scalable character structure and visual guideline that could be applied consistently across both product and brand touchpoints for Azar. The system was designed to ensure clarity and usability for both internal teams and external partners. As a result, the characters have been actively adopted in in-app banners, motion graphics, internal campaigns, and cultural content—creating a unified and recognizable experience across channels.

핵심 프로덕트 아자르의 CI와 프로덕트 내외에서 모두 활용할 수 있는 캐릭터 스트럭처를 기획하고 디자인하였습니다. 개발 후 프로덕트팀, 혹은 외주사에서 적절하게 활용하고 관리할 수 있도록 상세한 가이드라인까지를 설계하였습니다. 현재까지도 프로덕트팀을 통해 아자르 앱내 배너나 모션그래픽 등에서도 활발하게 활용되고 있으며, 사내 캠페인이나 다양한 컬쳐 콘텐츠 등에서도 적극적으로 쓰이고 있습니다.
Position: Brand Designer

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